ANTEPRIMA 25TH ANNIVERSARY & HAWAI‘I BOUTIQUE REFRESHING CELEBRATION
Anteprima is a luxury fashion brand famous for its wirebags that emphasize femininity to the fullest with colorful pastel and elegant designs. Anteprima’s creative director, Ozino Izumi is Japanese but launched the brand in Milan, Italy in 1993. Anteprima products are sold in 50 boutiques around the world. To celebrate Anteprima’s 25th anniversary, Ozino Izumi held a private party at the store located in the Royal Hawaiian Center. A collaboration with Hawaiian jewelry and fashion designer Sony Ching was announced. The limited-edition collaboration products featured at the event and on Anteprima’s website and social medias will be sold through auction. The proceeds will go to Kapiolani Women’s Center in Hawaii.
[November 29th – Anteprima’s 25th Anniversary party held on the first floor of Royal Hawaiian Center in Waikiki]
ANTEPRIMA
Anteprima is a brand ideal for women who prefer non-traditional luxury and sophistication. The vision of the company is to serve confident and intelligent women by creating unique products that can be used throughout all seasons while maintaining the highest quality and beauty. Anteprima’s signature product, which continues to be the mainstream of Milan fashion, is a light100% handmade wirebag. Wirebag was first released in 1998 and brought novelty to the fashion world and continues to evolve into a fashion icon.
Anteprima wirebags were sold in Korea up until recenlty at a department store. As there is no store in Korea currently, Korean fans have been purchasing the wirebags overseas. Hawaii is one of the popular locations to purchase as there is a store in Royal Hawaiian Center in Waikiki.